A selection of ideas

brought to life
through concept,
storytelling, and
art direction.
Not just a holiday ad, an emotional moment shared across the world. +247M views, +250K media interactions, 80% organic impressions.

The Kettlebell – DocMorris

(Idea, Script, Art Direction)
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Awards

Featured on
(13+ platforms)
A childhood lesson about the sea takes a heartbreaking turn, revealing a truth no child should ever face. This film reframes a simple metaphor into a stark reality turning an innocent story into a powerful wake-up call.

Like a Fish – Sea-Eye e.V.

(Creative & Art Direction, Script)
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An unexpected take on Santa’s story, because even legends have beginnings. This heartwarming film explores the origins of Santa Claus, connecting deeply with audiences and sparking widespread discussions.

Santa’s Origin – Netto Marken-Discount

(Concept, Co-Script, Art Direction)
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If Noah were here today, he wouldn’t build an ark—he’d build a train.. This campaign reimagines a legendary story to spotlight sustainability and the future of freight transport. A bold, cinematic take on a timeless tale, reshaped for today’s world.

NOAH – DB Cargo

(Concept, Script, Art Direction)
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Merkste selber! – flaschenpost

Your hands are one of your most important parts; however, they are sick of doing everything. This film shows how your hands fight for freedom. flaschenpost.de brings your drinks right to your doorstep. The more you know, the better.
(Art Direction)
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When two automotive giants merge, they redefine urban mobility. The SHARE NOW launch campaign showcased how effortless and spontaneous car-sharing can be positioning the service as the future of driving, without the commitment of ownership. A bold, city-driven campaign that put mobility in motion.

SHARE NOW – Launch Campaign

(Art Direction)
But it got people talking. And laughing. A series of low-budget, AI-powered parodies that took iconic movie scenes and replaced actors with Netto products. The result? A gloriously ridiculous, intentionally terrible masterpiece that perfectly captured Netto’s low-cost, high-impact vibe. +2.2 million views, a flood of feedback, and a collection of the funniest, most confused reviews ever written about an ad.
Was it the first AI-generated campaign in advertising history? Yes.
Was it the best? Hell no.
(Art Direction)

NETTO AI Films – Netto Marken-Discount

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In this campaign, gratitude is expressed towards the skin for its role in personal growth and self-expression. The campaign introduces NIVEA Rich Nourishing Body Milk as a 5-in-1 complete care solution, emphasizing the importance of nourishing and cherishing the skin. 
(Concept, Art Direction)

Thank You Skin – NIVEA

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Books spark imagination, but audiobooks blur the line between imagination and reality. To capture this magic, we brought classic audiobook scenes vividly to life.

Alive_Penguin

We all know someone who had just one job—and still blew it. Duracell isn’t that someone. In this print campaign, we spotlighted Duracell as the hidden hero whose one simple task powers countless possibilities.

DURACELL_The Power Behind

This IWC Pilot campaign offers a bird’s-eye view of time, turning landscapes into watch dials. Through a pilot’s perspective, jets, boats, and camels subtly form watch hands, merging precision with adventure.

IWC_Pilot view

All dogs are good boys, but some are simply royalty. To introduce Royal Canine’s premium range, we celebrated those special pups deserving meals fit for a king.

Royal Canin_ Royals

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Awards

Awards

Awards

Featured on
(5 platforms)
Featured on
(3 platforms)
Featured on
(2 platforms)