I’m Ibra. An award-winning Creative & Art Director, and Scriptwriter. I turn ideas into stories people remember.

Let’s build something bold.

Some write.

Some design.

I tell the

story.

whole

 The best ideas don’t follow 
a formula, they break one. 

Selected Works

Advertising, ideas & other good stuff.

Not just a holiday ad, an emotional moment shared across the world. +247M views, +250K media interactions, 80% organic impressions.

The Kettlebell - DoMorris

Featured on

(CONCEPT, Script, Art Direction)

(11x Awards)

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(1) Award-Winning Ad Campaigns

A childhood lesson takes a haunting turn, revealing the harsh reality of a child at sea.

Like a FisH - SeaEye

Featured on

(Script, Creative DIRECTION, Art Direction)

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(2x Awards)

(12x Awards)

A high-speed dive into the night where AI-driven visuals meet raw horsepower.

Santa’s Origin - Netto

(Concept, Script, Art Direction)

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Featured on

If Noah built an ark today, it wouldn’t be made of wood.

Noah - Deutsche Bahn

(Concept, Script, Art Direction)

Featured on

(4x Awards)

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Your hands are one of your most important parts; however, they are sick of doing everything. This film shows how your hands fight for freedom. flaschenpost.de brings your drinks right to your doorstep. The more you know, the better.

(Art Direction)

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Merkste selber! – flaschenpost

In this campaign, gratitude is expressed towards the skin for its role in personal growth and self-expression. The campaign introduces NIVEA Rich Nourishing Body Milk as a 5-in-1 complete care solution, emphasizing the importance of nourishing and cherishing the skin.

Thank You Skin – NIVEA

(Concept, Art Direction)

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This one started as social content for Jawa Motorcycles. Premiered at Magnific Upscale Conf 2026. A visual exploration created entirely through AI.

JAWA - AFTER DARK

(CONCEPT, ART DIRECTION, AI PRODUCTION)

Ai social media film and assets for Polaris - built to prove winter has a limit, and Polaris isn't it.

POLARIS

(CONCEPT, ART DIRECTION, AI PRODUCTION)

(2) Art Directed AI

An AI-generated film for the UN Justice and Corrections Service tracing how violence passes , and what real rehabilitation could change.

UN - JUSTICE & CORRECTIONS SERVICE

(SCRIPT, ART DIRECTION, ai production)

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Ongoing visual work — stills, motion, and whatever the idea calls for.

Stills & Motion

(ART DIRECTION, ai production)

Awards

Clients

Trained at Miami Ad School for concept and Art Direction, worked across Berlin, Prague, Stockholm, and Hamburg—learning how different cultures tell stories.

9 years of

stories

shaping

and building

that last.

ideas

crafting

campaigns,

Every project starts with a search not for an execution, but for the one insight that makes people see something they already knew, differently.

That's still the job today: finding what's true about a brand or an idea, then building visuals sharp enough that nobody scrolls past it.

How I Work

The Spark

Step 1

Step 2

Ideas need structure. I refine the narrative, build tension, and shape concepts that demand attention.

Concept Development

Step 3

I craft the world around the idea mood boards, 360° campaigns, AI-generated frames, film, and print. AI accelerates creativity, pushing boundaries in execution.

Art Direction & Visual Strategy

Step 4

From script to production, precision is key. The last 10% makes all the difference refining until it’s unforgettable.

Execution

Every project starts with an insight a moment of this could be something big. It’s about understanding culture, behavior, and what makes people stop and feel.

How I Bring Ideas to Life