I’m Ibra. An award-winning Creative & Art Director, and Scriptwriter. I shape ideas into stories that connect, blending concept and craft into work that lasts. I believe in great storytelling, strong visuals, and a damn good espresso.
Let’s build something bold.
Some write.
Some design.
I tell the
story.
whole
The best ideas don’t follow
a formula, they break one.
Selected Works – Advertising & Conceptual Work
A collection of award-winning campaigns, scripts, and creative projects.
Not just a holiday ad, an emotional moment shared across the world. +247M views, +250K media interactions, 80% organic impressions.
The Kettlebell
(Idea, Script, Art Direction)
(1) Award-Winning Ad Campaigns
A childhood lesson takes a haunting turn, revealing the harsh reality of a child at sea.
Like a Fish
(Creative & Art Direction, Script)
A high-speed dive into the night where AI-driven visuals meet raw horsepower.
Santa’s Origin
(Concept, Co-Script, Art Direction)
If Noah built an ark today, it wouldn’t be made of wood.
Noah
(Concept, Script, Art Direction)
A visual exploration of 911 velocity, emotion, and raw mechanical art, captured through AI-driven visuals.
911:REDLINE
(ART DIRECTION)
A high-speed dive into the night where AI-driven visuals meet raw horsepower.
NIGHT RUSH
(ART DIRECTION)
(2) Art Directed AI
Awards
Clients
Trained at Miami Ad School for concept and Art Direction, worked across Berlin, Prague, Stockholm, and Hamburg—learning how different cultures tell stories.
8 years of
stories
shaping
and building
that last.
ideas
crafting
campaigns,
Every project I take on is a chance to push a boundary, find a new angle, and create something that refuses to be ignored.
Now, I blend creativity with AI-driven art direction, helping brands and entrepreneurs achieve high-quality, striking visuals that stand out in a crowded world.
How I Work
The Spark
Step 1
Step 2
Ideas need structure. I refine the narrative, build tension, and shape concepts that demand attention.
Concept Development
Step 3
I craft the world around the idea mood boards, 360° campaigns, AI-generated frames, film, and print. AI accelerates creativity, pushing boundaries in execution.
Art Direction & Visual Strategy
Step 4
From script to production, precision is key. The last 10% makes all the difference refining until it’s unforgettable.
Execution
Every project starts with an insight a moment of this could be something big. It’s about understanding culture, behavior, and what makes people stop and feel.
How I Bring Ideas to Life
A quick look into my creative process—because a great idea is just the beginning
Let’s Create
Stand Out.
projects that
Reach out for collaborations, commissions, or just to connect.
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